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    "date": "2023-12-24T21:34:30",
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        "rendered": "<h4 class=\"wp-block-heading\">The domain name<\/h4>\n\n\n\n<p>The golden rule is to keep it simple. A&nbsp;domain name should be easy to remember and&nbsp;easy to&nbsp;type.&nbsp; It also helps when it is easy to pronounce, and if a phrase, be able to roll of the tongue. It should obviously reflect&nbsp;your&nbsp;brand,&nbsp;or purpose, or you!&nbsp;<\/p>\n\n\n\n<p>Shorter domain names are easier to remember and type, but unfortunately, they are already in short supply. Numbers and hyphens are not recommended, and neither are double letters since the chance of spelling and typing errors becomes greater.<\/p>\n\n\n\n<p>Check&nbsp;that&nbsp;the domain name is available on social media platforms. Consistency across your website and social media handles can help with branding. <\/p>\n\n\n\n<p>Remember to check&nbsp;that&nbsp;your wished for&nbsp;domain name doesn\u2019t infringe on any trademarks, or could be misinterpreted and be perceived as something else completely different.<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">What extension (.com, .net, .org, etc.)? <\/h4>\n\n\n\n<p>The extension after the domain name is called the top-level domain (TLD). The choice of TLD is very important since it can help transmit aspects of your activity, sector, location.&nbsp;While .com is the most common and popular extension, other extensions like .net, .org, or country-specific TLDs can work well depending on your audience and purpose.&nbsp;Since the price of TLD\u2019s can vary greatly, and popular domain names tend to go for a premium price, it pays to begin looking soon.<\/p>\n\n\n\n<p>Consider whether new business areas would be handled as subdomains or need their own domain name. It may sense to secure the same domain for different TLDs at the same time at the &#8220;original&#8221; domain to avoid it becoming unavailable later on.<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">What if my preferred domain is not available?<\/h4>\n\n\n\n<p>If you have checked your preferred domain on all the relevant TLDs and it is not available, you may need to try some different approaches. <\/p>\n\n\n\n<p>Assuming you are not going for a name or noun as a title, you can build your domain name using <em>keywords<\/em>. An example could be FitnessMagazine.com. Before diving in, it&#8217;s crucial to research how effective each keyword can be. Using keywords helps with SEO and makes your domain more descriptive. <\/p>\n\n\n\n<p>If keyword domain names are taken it may be time to&nbsp;get&nbsp;creative with synonyms, prefixes, or suffixes. Alternatively, you may have to rethink the core concept from a new angle.  <\/p>\n\n\n\n<p>Remember to choose a name that will remain relevant even as your business and website evolve and think&nbsp;long-term.&nbsp;<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you&#8217;re looking to get started and want to be pointed in the right direction, why not find out more about our webdesign services or alternatively, send us an e-mail. We&#8217;d love to hear about your online project!<\/p>",
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        "rendered": "<p>Choosing the right domain name will pay dividends in the long run in terms of brand recognition and SEO.<\/p>",
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